10 Reasons why YOUR business SHOULD have a mobile app.

Top Ten
Have you been thinking about a mobile app for your business lately?

I suspect you may have convinced yourself that you don’t really need one, or it’s something that can wait another 6 months. After all, what’s wrong with the old methods you have been using to reach your customers?

Let me give you 10 good reasons why you should be thinking seriously about taking the plunge.

  1. 90% of people would rather lose their wallet than their Smartphone.
  2. 70% of people who changed their phones over the festive break opted for a Smartphone
  3. 82% of people send and check messages from their Smartphone.
  4. By 2013 Gartner predicts that mobile will be the no 1 way that consumers access the internet.
  5. People don’t take their PC’s out to dinner or the gym but they do take their Smartphone.
  6. Facebook Twitter and LinkedIn all grew their mobile audience by 50% in the past year.
  7. Redemption rates on mobile vouchers/coupons are 10 times greater than on a traditional coupon.
  8. In 2011 $1 billion was spent on mobile advertising, by 2015 predictions are likely to be about $4.5 billion.
  9. More than half of mobile social networkers accessed sites on a daily basis from their devices. 55% Twitters traffic is from mobile and 43% of Facebook’s is mobile.
  10. Ebay claims 15 million people, worldwide have downloaded its iPhone app in 190 countries and globally an item is brought through Ebay’s app every two seconds.

Apps create a greater opportunity for engagement with your customers. For this reason, mobile apps should be part of your overall strategy and generate long-term value for you, however Apps should help you build revenue or they should build user engagement for your business.

The more you use mobile marketing personally, the more you will understand it and how it can help and work for your business !

Whatever you are spending on mobile advertising, spend more! Seriously, check out how much you are spending based on how much time your customers spend with that medium. As an organization how much do you spend on advertising in magazines or newspapers? How much time in a day, do your customers spend with this form of media?
Now how much time do your customers spend with their Smartphones!

Maybe NOW is the time to start thinking about your mobile proposition.

If you would like synthaeum to help you with a Mobile app please contact us.

Credits to: comScore MobiLens, Gartner, Klenner Perkins, BBC


iPhone v’s Android v’s Blackberry-What do you choose?

OK, so you have decided that your company must have a mobile app, so what is the next step?
Do you go for iPhone, Blackberry, Android, all three, two of the three or just one…So many choices, how do you make that final decision?

Of course you will have budget constraints too, so this could be a major deciding factor when making your choice.

Before we go any further, what were the other factors that made you decide your
business needed a mobile app? Was it because you wanted to match what your competition is doing? Or, to be the first in your industry, therefore a market leader, or to promote your brand, goods or services, direct people to your locations, offer dynamic promotions, to use internally or a completely different reason? Whatever the reason, you still have to make the final decision: Apple v’s Blackberry v’s Android

Let me tell you about some work we did recently with a couple of
large clients and how we helped them to make that all-important decision as this may help you make that final decision too.

These companies had decided they wanted a mobile application, they had established their business case and budgets agreed at a senior level. All they had to do next was decide what platform to build for.

Most people will want initially both Android and Apple as this will capture the majority of the market, but is this really necessary from day one, well not always?

In order to help evaluate and make a final decision based on facts and not just feelings. We asked them to obtain a break down from their web team that would give the following data:
    In some cases the reporting was so sophisticated, it could even identify the model of the mobile device used, tablet or phone! The results spoke for themselves and I will share some of the detail with you in the table below.
    Table smaller
    If you are considering an app for your business why not start with your web team and ask them to obtain this level of detail for you. You may be surprised at what you see, it may even confirm what you already know…... Either way, this is valuable information that will cost you nothing and give you accurate data that makes for great data driven decision making

    If you want to find out more, please contact us here.